Communication Mailing Services, Inc.®

Why do I need a lettershop/mailer?
The complexity of today's postal delivery system requires an immense amount of knowledge and equipment in order to avoid financial penalties. A skilled lettershop such as Communication Mailing Services, Inc.® can help you over these hurdles.

Can color affect the deliverability of my mail piece?
Mail sorting equipment at the Postal Service relies on the reflectance of light to read addresses and barcodes. Certain colors of the spectrum absorb light rather than reflect it. If the color of your mailpiece is similar to the color of the inks used to generate a delivery address, the postal sorting equipment is unable to read or scan the delivery address. This will result in delays or possible rejection of your mail by the USPS. We recommend that all inks, dyes and paper stocks are tested by the Postal Service prior to any print runs.

Isn't quantity rather than quality better in regard to my target audience?
The 21st century economy doesn't allow for wasted capital. Statistics show that highly pinpointed recipients are far more likely to respond than a blanketed audience. Money spent on poor data and excessive materials should be routed to higher quality pieces for a smaller target base. Additionally, mass-media approaches such as television, radio and SPAM email have little return on investment.